The source didn’t address AI connection terms, branding, or deployment strategy; they only mentioned licensing Gemini for specific new iPhone software features this year.
It’s unlikely that an agreement would be revealed before June’s annual developer conference hosted by Apple. The creator of ChatGPT and the iPhone also made a recent speech.
The OpenAI model application is mentioned in the article.
Reuters reached out to Apple, Google (owned by Alphabet), and OpenAI, but none of them returned messages.
In premarket U.S. trade, Apple increased by 0.5% and Alphabet by 3%.
Google may be able to surpass Microsoft-backed OpenAI by providing its AI services to more than 2 billion active devices through a potential deal with Apple.
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Also, it might allay investor concerns about Apple’s sluggish launch of AI apps. Apple’s 10% share price decline this year cost it the title of world-value leader.
Alphabet may be able to allay worries that ChatGPT and other services could undermine its hegemony in search with the help of genAI. Apple’s Safari browser automatically uses Google’s search engine because of their long-standing partnership.
US officials might look into the agreement. Google was sued by Apple for unlawfully limiting competition after the latter paid Google billions to maintain its search monopoly.
In an effort to increase Gemini usage following launch issues, Google and Samsung collaborated in January to include genAI technology in the Galaxy S24 smartphone lineup.
Tim Cook, the CEO of Apple, stated earlier this month that the business is “significantly” investing in generative AI and that further details regarding its use will be released at a later time.
According to Bloomberg, Apple plans to employ its own AI models for various new capabilities in iOS 18, but it is also searching for a partner to enable genAI talents, such as painting and writing essays in response to simple prompts.
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