Tuesday is expected to be one of the busiest days of the year for returns of merchandise, according to Royal Mail. This is a result of consumers returning holiday merchandise to physical stores that they did not wish to receive.
On the first working day of the year, “Takeback Tuesday” was proclaimed, and according to Royal Mail, the volume of returned goods for couriers would grow on average by 52% each day between December and January.
The biggest month for returns, according to Royal Mail executive in charge of commercial operations Nick Landon, is January. This has happened since the holiday shopping season is almost over.
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Retailers know that offering their consumers a returns process that is not only simple and easy to use but also meets the high standards they have set for themselves is crucial to keeping them as loyal customers.
According to the courier survey, over 81% of participants stated that a satisfying return experience would encourage them to make another purchase from the same company. Royal Mail was the one who ordered the research to be done.
When asked if they would be more likely to shop at a particular retailer over a different one if they were given the option to return things they had bought online for free, slightly less than half of survey participants said they would.
The parent company of Royal Mail, International Distributions Services PLC (LSE:IDS), announced in December that, for the first time in the firm’s history, its own parcel pick-up service had collected over a million goods in a single week. Customers’ requests for an easier way to return products led to this development.
The company also states that “returns are an important part of the overall experience of shopping online.”
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