The much-needed financial boost that the UK film industry needs will come from Taylor Swift. Swift has revolutionised in-person entertainment.
With amazing pre-sales, the pop star’s lavishly produced Era Tour movie, which chronicles her historic worldwide tour, debuted at the top of the UK and Irish box office. In the Netherlands, Germany, and Italy, Vue Cinemas has also reported similar outcomes.
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Tim Richards, CEO of Vue Cinemas, stated on Saturday:
At the box office, Taylor Swift’s Eras Tour brought in about £1 million, smashing the previous record for Event Cinema pre-sales. Swifties from all throughout the United Kingdom showed amazing support by dressing up, singing along to the song, and dancing in groups. Despite the record number of events scheduled, sell-out sessions were held to ensure that no one was left behind.
During the film’s thrilling three and a half hours, Swift was present as the crowd cheered, sang, and danced during its Los Angeles premiere last week. The BBC reports that UK viewers are invited to participate in the on-screen music.
Swifties will “absolutely celebrate by singing and dancing” during the movie, an Odeon representative told the BBC. While encouraging viewers to “shake it off and dance along,” the Cineworld advertisement cautioned against bringing “confetti and glitter” from home.
The film, which aired three nights in August at SoFi Stadium in Los Angeles, premiered one day early and had $100 million in pre-sales one week before its North American launch. “Unprecedented demand” contributed. Critics praised Swift’s coordinated song video and her opportunity to show fans her historic live performance. The presentation covers Swift’s astonishing 17-year career with 40 tracks from ten albums.
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