The Pixel 8 and 8 Pro versions from this year have flat screen edges, support face detection for payment processing, and cost less than their Apple equivalents.
With new Pixel phones that resemble iPhones more than ever, Google plans to take on Apple Inc. head-on.
The Pixel 8 and 8 Pro from this year include flat screen edges, face identification for payment processing, and lower prices than Apple phones. On Wednesday, Alphabet Inc.’s Google raised the price of its wearables, earphones, and smartphones by $100 and introduced new products.
The Pixel 8 Pro costs $999, like the iPhone 15 Pro, and the Pixel 8 costs $699, like the iPhone 14. According to Google product manager Patrick Hennessey, the latest smartphones’ screens and cameras are “punching above our weight class,” thus the price hikes give users greater value.
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The Pixel launch is Google’s next market drive. Android’s hardware sales are low, despite most devices running it. Counterpoint Research reported 3% US smartphone shipments from Google in the second quarter. In contrast, Apple’s 55%
Even though Google has been selling phones under its own brand for over ten years, the initial Pixel release in 2016 gave the project a boost.Although the phones are unattractive, Google’s AI and camera are notable. Last year’s Pixel Watch sale expanded Google’s gadget ecosystem.
Apple, which originally raised smartphone prices, did it again. Because the latest iPhone 15 Pro Max was discontinued, it’s now $1,199. Google’s mid-year introductions of cheaper devices have helped it win a modest market share. With its ability to attract budget-conscious consumers away from the iPhone, the company’s market share in Japan increased sixfold this summer.
Features
Flat-edge screens were first seen on the 2020 iPhone 12, and they are currently a characteristic of the newest Pixel phones. A seven-year operating system and security update guarantee are also included with the phones. Internally, they make use of Tensor 3, a proprietary engine created by Google and tailored by the business to handle images.
With a 6.7-inch screen, the Pro model matches Apple’s largest display choice, while the lower-end model has a 6.2-inch screen. Compared to the 6.3-inch screen on the model from the previous year, that display is a little bit smaller. Both of the new phones have brighter screens, and the base model’s refresh rate has been improved.
Additionally, Google is emphasizing how much more secure its face unlock feature is. As part of the 2017 release of Apple Face ID capabilities, the Mountain View, California-based corporation is now going to enable it to validate transactions and initiate banking applications.
The Pixel 8 Pro’s matte back recalls the latest iPhone designs. The forehead and object temperature sensors are also included. Google said it is in talks with the FDA to certify the feature.
A short Qualcomm Inc. CPU upgrade made Google’s Pixel Watch 2 10% lighter. The watch has fast charging, fall detection, an upgraded heart rate monitor, a skin temperature sensor, and rapid emergency call functions like the Apple Watch.
Those with cellular capabilities cost $349, while those without cost $399. $399 devices can connect to phone networks and make calls without a phone.
In the meantime, Pixel Buds Pro wireless earbuds will get a software update. This update will mimic some of Apple’s latest AirPods Pro features. The opposite party will hear clearer calls and less background noise. Games are faster, and music stops when the wearer speaks. The other colors are blue and white.
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